“In a surprising turn of events, the American Medical Association (AMA) announced Tuesday that it will begin advocating for a federal ban of consumer-directed advertising for pharmaceutical drugs and other medical devices — what most of us would recognize as those television ads that implore us to talk with our doctors about whatever latest cure is available now.
The decision came at the behest of a majority vote taken at the AMA’s 2015 Interim Meeting, which featured hundreds of delegates. “Today’s vote in support of an advertising ban reflects concerns among physicians about the negative impact of commercially-driven promotions, and the role that marketing costs play in fueling escalating drug prices,” said AMA Board Chair-elect Dr. Patrice A. Harris in a statement released by the AMA. “Direct-to-consumer (DTC) advertising also inflates demand for new and more expensive drugs, even when these drugs may not be appropriate.” The AMA is the largest professional organization of physicians in the United States.”
Read more at: http://www.medicaldaily.com/american-medical-association-will-now-push-drug-ads-be-banned-why-362050
Source: MedicalDaily.com – November 17, 2015